The AI world is shifting — from predictive models to autonomous agents. And it’s happening fast.
At Dataview Labs, we’re seeing this firsthand as organizations rethink customer experience through the lens of Agentic AI — a new generation of AI systems that don’t just answer questions but take goal-oriented action on behalf of users.
So, what exactly is Agentic AI?
Agentic AI systems are not just passive responders. They:
- Plan tasks
- Take action autonomously
- Learn and iterate based on results This unlocks a massive opportunity in customer personalization and support.
Where CDPs Meet Agentic AI
Your Customer Data Platform (CDP) already holds behavioral, transactional, and demographic data across touchpoints. That’s the fuel. But now, instead of just analyzing that data, Agentic AI can act on it.
Imagine:
An AI agent that identifies churn-prone users and automatically triggers a retention journey
A support assistant that sees a high-value user struggling and proactively offers a solution
An agent that scans customer preferences and orchestrates personalized product recommendations across channels — email, web, WhatsApp
This is next-gen personalization — not rules-based, but truly autonomous and adaptive.
Real-World Use Cases We’re Exploring:
- Agent-led micro-journeys: AI decides when and how to engage users based on real-time CDP signals.
- Smart campaign copilots: Marketers describe a campaign goal; agents design and execute it using data from CDPs and MarTech tools.
- Customer support augmentation: Agents trained on support transcripts + user data that auto-resolve 70%+ of common queries.
What This Means for Brands
- Hyper-scaled personalization, without expanding teams
- Faster reaction timesto customer behavior shifts
- Less manual orchestration, more strategic creativity
What You Need to Get Started
- A robust CDP (like Segment, Treasure Data, or Salesforce) with clean, connected data
- LLM integration capabilities (OpenAI, Anthropic, etc.)
- A clear data governance layer — responsible AI needs clean boundaries
- The right partner to design agent workflows (that’s where we come in )
Agentic AI is not a trend. It’s the operating system of future customer experiences.
Let’s build it now.
Reach out if you’re exploring AI agents, CDPs, or data-driven personalization.
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